Summary:  The Senior Marketing Executive will be responsible for developing and implementing marketing strategies at a senior level that promote the agency’s services, increase brand awareness, and drive new business. They will work closely with clients to understand their branding needs and develop effective strategies to support their business goals. The Senior Marketing Executive will also oversee the development of marketing materials, coordinate advertising campaigns, and work closely with the creative team to ensure that all marketing initiatives align with the agency’s and clients’ overall brand messages.

Essential Duties and Responsibilities include the following. Other duties may include prospecting for potential new clients and turn this into increased business.

• Develop and execute marketing strategies to increase brand awareness, generate leads, and drive new business for the agency
• Plan and coordinate advertising campaigns across multiple channels (e.g. digital, print, events, etc.)
• Manage relationships with media partners to secure effective placement for clients’ marketing materials
• Manage and oversee events for clients, including planning, execution, and follow-up activities
• Handle administrative duties related to marketing projects, such as budgeting, scheduling, and reporting
• Analyze and report on marketing performance metrics to identify areas for improvement and inform future marketing campaigns
• Manage relationships with external vendors, and event coordinators, to ensure smooth execution of marketing initiatives
• Stay up-to-date on industry trends and developments to inform the agency’s and clients’ marketing strategies
• Analyze and report on marketing performance metrics to identify areas for improvement and inform future marketing campaigns

Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree (B.A.) or equivalent; and 3 to 6 years of related experience and/or training; or equivalent combination of education and experience.
• 5+ years of experience in a marketing or advertising role, with at least 2 years in a senior or leadership position
• Strong understanding of marketing principles and best practices, as well as experience developing and executing successful marketing campaigns for clients
• Excellent communication and interpersonal skills, with the ability to work collaboratively with clients and internal and external stakeholders
• Strong project management skills and ability to manage the details of multiple projects, deadlines, and challenging priorities simultaneously
• Experience working with media partners and managing events for clients
• Proficiency in marketing automation software, as well as Microsoft Office
• Familiarity with digital marketing channels and analytics tools

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to stand and walk. The employee is occasionally required to taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Federal law requires that we verify the identity and work eligibility of all new hires.

WE ARE AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER.